This proposal is structured to help Thulena grow in the right sequence: strategy first, creative asset development next, landing page testing after that, paid acquisition setup, and ongoing monthly oversight to improve performance over time. The focus is not just on making assets, but on improving how the brand sells tumbler sip bottles, coffee holders, and metallic ice cubes as a compelling product ecosystem.
Each service is arranged based on what creates the most value first. This keeps the work focused, avoids random execution, and gives the campaigns a better chance of producing usable data and stronger sales outcomes.
The engagement combines strategic consulting and creative execution support, so that every asset is tied back to performance, positioning, and funnel improvement.
This is the core strategic layer that defines how Thulena should sell, who it should sell to, what angles should be used, and how the entire marketing system should be structured before creative production begins.
Once the strategy is locked, the next step is to develop ad-ready creative assets built for sales performance. These are not just brand videos. They are meant to test different persuasion styles and identify what format actually converts.
Strong ads need strong post-click experiences. Two landing page variants will be created to test structure, messaging priority, and conversion behavior so that campaign performance is not limited by a weak page experience.
To get real performance insight, a dedicated ad expert will be hired to manage campaigns while setting up the right data collection points. This allows the strategy to be measured properly and optimized based on actual user behavior.
Once the creative assets and landing pages go live, the collected performance data becomes the basis for improving the ad strategy. This means the next decisions will be made from real signals such as creative response, click quality, audience behavior, and conversion patterns.
After the setup and execution stages are live, the monthly oversight option keeps the system aligned. This is recommended when the brand wants ongoing strategic management, regular review cycles, and continued optimization instead of a one-time setup only.
For Thulena, the strongest path is not to start with random content production. The better path is to first define how the products should be positioned, then create assets around that logic, then test the landing experience, then run paid campaigns with proper tracking, and finally continue optimization through monthly oversight.
Pricing is placed at the end so the core focus stays on the value of the work and the sequence in which it should be delivered.