ShugarBoo and LazyBoyy Proposal
Footfall-focused content plan
built for local growth
A structured content approach designed to move audiences from awareness → cravings → lifestyle association, with visuals that increase discovery, visits, and shareability.
Monthly output (per brand)
16 content pieces
8 Photos + 8 Reels
Photos
8 / month
Reels
8 / month
Strategy
3 months
Focus
Footfall
Shugarboo (Ice Cream & Coffee)
Local presence + footfall + hangout destination
1
Objective
Strengthen the brand’s local presence and footfall by making the location recognizable,
showcasing the space/vibe/accessibility, building product desire, and positioning it as a hangout spot.
📍 Location Visibility
🍦 Product Indulgence
☕ Café Comfort
👥 Social Hangout
✨ Youth Energy
Key outcomes (what this content should achieve)
- Reduce “Where is it?” friction and improve discovery
- Create strong cravings through close-up indulgence shots
- Turn the café into a lifestyle choice (not just dessert)
Content pillars
📍 Location Visibility
🍦 Product Indulgence
☕ Café Comfort
👥 Social Hangout Vibes
✨ Youthful Lifestyle Energy
Content deliverables (per month)
- 8 Photos
- 8 Videos (Reels)
- Total: 16 pieces / month
Portfolio references — Carousel placeholder
3-Month Strategy
Month 1 — Location Awareness & Store Identity 📍
Goal: Make people clearly understand where the café is and what it looks like outside + inside.
Core message: “You already love the brand — now here’s where you experience it.”
Focus areas
- Exterior visibility
- Surrounding landmarks
- Storefront recognition
- Entry experience
Photo content
- Storefront shots (day & evening)
- Signage & branding outside
- Entrance framing
- Seating visible from entrance
- Street-view accessibility
- Parking / landmark references
- Window displays
Video content
- Walk-to-store POV reel
- “How to reach us” (landmark-based)
- Entry transition
- Outside → inside transformation
- Evening ambience from outside
- Quick tour of the space
- “Your new coffee stop on this road”
- Location tag–driven reel
Outcome: Higher discovery + “Oh, THIS place is here?!” reactions → more first visits.
Month 2 — Product Experience & Craving Content 🍦☕
Goal: Now that they know where it is, make them want to come immediately.
Focus areas
- Indulgence
- Comfort café mood
- Pairings (dessert + coffee)
Photo content
- Softy swirl close-ups
- Coffee pours & latte art
- Dessert + coffee table setups
- Toppings / sauces / textures
- Cozy seating with products
Video content
- Ice cream swirl slow-mo
- Coffee brewing aesthetic
- First bite reactions
- “Perfect evening here” vibe reel
- Steam, drizzle, melting shots
- Dessert combo reels
Outcome: Trigger cravings → impulse visits + repeat visits.
Month 3 — People, Lifestyle & Social Hub Energy 🎉
Goal: Position the café as a hangout and memory-making space.
Focus areas
- Groups of friends
- Celebrations
- Youth energy
- Small events
Photo content
- Friends sharing desserts
- Birthday table setups
- Candid laughter shots
- Group seating moments
Video content
- Crowd vibe reel
- “Spend your evening here” reel
- Mini event coverage
- Trend reels with people
- UGC-style relatable café moments
Outcome: Brand shifts from “buy dessert” → “spend time here.”
Strategic flow over 3 months
Month
Focus
Purpose
Month 1
Location & Space
Drive first-time visits
Month 2
Products & Cravings
Increase desire + repeat visits
Month 3
People & Lifestyle
Build emotional connection
LAZY BOYY (Pizza)
Indulgent, shareable, group dining vibe
2
Objective
Establish the brand as a fun, indulgent, shareable pizza destination known for bold flavors,
cheesy visuals, and a group dining vibe.
🧀 Cheesy cravings
👥 Sharing & togetherness
🎉 Celebration moments
🔥 Trend-based reels
✨ Youth energy
Key outcomes (what this content should achieve)
- Instant visual craving (cheese pulls, oven shots, toppings)
- Make pizza feel like a social experience (group orders + dine-in)
- Build personality through fun, trendy, shareable reels
Content pillars
Cheesy Food Cravings
Sharing & Togetherness
Fun Youth Energy
Celebration Moments
Trendy Reels
Content deliverables (per month)
- 8 Photos
- 8 Videos (Reels)
- Total: 16 pieces / month
Portfolio references — Carousel placeholder
3-Month Content Strategy
Month 1 — Brand Presence & Food Appeal 🍕
Goal: Introduce the brand visually and make pizzas look irresistible.
Focus areas
- Pizza hero shots
- Cheese pulls
- Kitchen & oven visuals
- Brand identity
Photo content
- Whole pizza top shots
- Slice close-ups
- Ingredient detail shots
- Pizza boxes & branding
Video content
- Cheese pull reels
- Pizza coming out of oven
- Slice lift slow-mo
- Toppings falling shot
- “Pizza lover POV” reel
Outcome: Immediate food craving + strong visual impact.
Month 2 — Experience & Sharing Moments 👥
Goal: Show pizza as a group experience, not just food.
Focus areas
- Sharing pizzas
- Casual dining
- Combo meals
Photo content
- Hands grabbing slices
- Table full of food
- Friends around pizza
- Sauce dips, sides, drinks
Video content
- Friends grabbing slices together
- Bite reaction reel
- Sauce dip close-ups
- “Perfect weekend meal” reel
- Pizza unboxing transitions
Outcome: Drive group orders + dine-in appeal.
Month 3 — Community, Events & Fun Content 🎉
Goal: Position the brand as lively, social, and highly shareable.
Focus areas
- Birthday celebrations
- College crowd vibes
- Fun challenges & trends
Photo content
- Birthday pizza moments
- Groups celebrating
- Candid fun shots
Video content
- Pizza party reels
- Challenge reels (fastest slice / longest cheese stretch)
- Event coverage
- Trend-based reels with customers
- Staff interaction fun videos
Outcome: Increase brand personality + shareability.
Overall Strategy Advantage (Both Brands)
Awareness → Desire → Lifestyle
What makes this work
- Strong visual storytelling that matches how people decide where to eat
- Clear 3-month flow to build familiarity before selling cravings
- Content designed for both discovery and shareability
Designed to increase
- Footfall
- Engagement
- Shareability
- Repeat visits
Additional growth notes (optional add-ons)
- Customer data collection (for retargeting): Collect customer details through in-store touchpoints (QR on table / bill / packaging) to build remarketing audiences and improve Meta Ads retargeting.
- WhatsApp verified account (optional): Set up WhatsApp Business (verified where applicable) for enquiry handling, broadcasts, offers, and repeat customer reminders. (Optional as per client preference)
- Retention & repeat journeys: Create customer experience touchpoints that encourage second and third visits (post-visit message flows, loyalty nudges, feedback prompts, “next visit” offers).
- Upselling + deal strategy: Implement smart upsell bundles (add-ons, combos, pairings) and time-based deals to increase average order value.
- On-ground experiences: Add in-store moments that generate UGC and repeat footfall (photo spot, weekend mini-events, tasting counters, “deal of the day” board, staff-led suggestions).
Note: These items can be added as an optional layer alongside the content plan. WhatsApp setup is optional.
Commercials
Pricing placeholders + optional add-ons
Core monthly retainer (both brands)
₹ 70,000 / Brand
Covers planning, content calendar, shoot coordination, editing, design, captions, posting support
Includes
- Per brand: 8 Photos + 8 Reels (16 pieces / month)
- Total: 32 pieces / month (2 brands)
- 3-month strategy flow (Awareness → Cravings → Lifestyle)
- Monthly planning + performance review
Note: Shoot days / frequency will be scheduled based on operational convenience and content volume.
Optional add-ons (as required)
WhatsApp Business setup (optional)
₹25,000
On-ground experiences / events
DEPENDS ON EVENT
Notes
- Ad spend: Paid media budget is separate and will be borne by the client.
- Third-party costs: Influencers, props, printing, location charges, etc. are extra (with prior approval).
- Validity: This proposal and the associated commercials are only valid for the next 15 days.
Payment schedule
- Monthly An advance of 50% of the total fee is payable on confirmation. The date of receipt of this payment will be considered the commencement date (Day 1) of the engagement.
- The remaining 50% shall be payable upon completion of the first shoot.
- From Second Month Onwards:
- Payments must be made within 5 days from the date of invoice.
- Invoice cycle: Monthly
Terms & Conditions
Payment, approvals, and responsibilities
Payment terms
- Monthly billing: Full monthly fee is payable in advance at the start of each month (before scheduling shoots / posting).
- Due date: Payment due within 3 days of invoice date (or before the first scheduled deliverable, whichever is earlier).
- Late payments: Work may be paused if payment is delayed beyond the due date. Timelines will shift accordingly.
- Third-party costs: Ad spends, influencer fees, props, and external vendor costs (if required) are billed separately after client approval.
Client feedback & approvals
- Feedback window: Client will share consolidated feedback within 24–48 hours of receiving content for review.
- Approval responsibility: Delays in approvals/feedback can cause delays in publishing schedules. The agency is not responsible for missed timelines due to delayed feedback.
- Revision rounds: Up to 2 rounds of revisions are included per asset. Major rework or changes after approval may be billed additionally.
- Single point of contact: Client should assign one primary person for approvals to avoid conflicting feedback.
Note: Timelines depend on timely client approvals, payment clearance, and availability for shoots.