RK Hotels and Restaurant Proposal

RK Restaurants — Social Media Proposal
Proposal
RK Restaurants
Social Media Management
Content Production
4 Brands

Social media growth plan
for four RK brands

This proposal outlines the scope of work, content strategy, and visual direction to build distinct brand identities for each outlet while maintaining consistency across the RK group.

At a glance
Monthly output (per brand)
Instagram-focused delivery
Static posts
8 / month
Reels
4–5 / month
Production
Monthly shoot
Management
Calendar + Posting
Prepared for: RK Restaurants
Platform: Instagram, YouTube and Facebook

Common scope across all four brands

Applies to every outlet under RK Restaurants

Platforms

  • Instagram, Facebook and YouTube
Reels Static posts Offers & promos

Monthly content volume (per brand)

  • 2 Static Posts per week (≈ 8 posts/month)
  • 1 Reel per week (≈ 4–5 reels/month)
  • Offer / promotional graphics included within monthly posts

Content production

  • Monthly shoot planning & execution
  • Food, ambience, detail & people shots (as required)
  • Reel shooting (cinematic + trend-based where relevant)
  • Basic editing, colour grading & platform formatting

Social media management

  • Content calendar planning
  • Caption writing
  • Content strategy
  • Posting & scheduling

Brand strategies

Objectives are placed beside deliverables (as requested)
1

RK Café

A warm, contemporary café space focused on coffee, comfort food, desserts, and casual conversations.
Lifestyle-driven Coffee culture Everyday hangout

Content objectives

  • Build a lifestyle-driven café identity
  • Highlight ambience, coffee culture, and hangout vibes
  • Position the café as a go-to everyday space

Content pillars

  • Coffee & beverage shots
  • Café food & desserts
  • Ambience & interiors
  • Lifestyle moments (friends / work-from-café)
  • Offers & combo deals

Monthly deliverables

  • 8 Static Posts (food, ambience, lifestyle, offers)
  • 4–5 Reels (coffee pours, plating, walkthroughs)
Portfolio references —
2

RK Masulipatnam (Veg & Non-Veg)

An authentic restaurant celebrating bold flavours, traditional recipes, and hearty meals.
Authenticity Bold Telugu flavours Hearty meals

Content objectives

  • Showcase authenticity and richness of the cuisine
  • Highlight both veg & non-veg offerings clearly
  • Build credibility for taste, portion size, and tradition

Content pillars

  • Signature Telugu dishes
  • Veg vs Non-Veg highlights
  • Traditional thali spreads
  • Festive & special menu promotions

Monthly deliverables

  • 8 Static Posts (signature dishes, thalis, offers)
  • 4–5 Reels (dish reveals, plating, slow-mo shots)
Portfolio references — Carousel placeholder
3

RK Ugadi Restaurant

A family-friendly, hygienic, and wholesome pure vegetarian restaurant.
Pure veg Family dining Fresh & consistent

Content objectives

  • Emphasize purity, freshness, and variety
  • Appeal to families, regular diners, and traditional audiences
  • Highlight comfort food and consistency

Content pillars

  • Pure veg main course dishes
  • Thalis & meal combos
  • Breakfast / snacks (if applicable)
  • Family dining moments
  • Festive & seasonal offers

Monthly deliverables

  • 8 Static Posts (meals, thalis, family dining, offers)
  • 4–5 Reels (spreads, serving shots, ambience clips)
Portfolio references — Carousel placeholder
4

RK Sweets & Baked Goodies

A specialised place for sweets & bakery offering traditional sweets and baked treats.
Indulgent Fresh & varied Festive gifting

Content objectives

  • Make products look indulgent and irresistible
  • Highlight freshness and variety
  • Push festive assortments and gifting

Content pillars

  • Indian sweets close-ups
  • Baked goodies & desserts
  • Festive & gifting boxes
  • Behind-the-counter visuals
  • Limited-time offers

Monthly deliverables

  • 8 Static Posts (sweets, baked items, offers)
  • 4–5 Reels (box reveals, trays, festive assortments)
Portfolio references — Carousel placeholder

Commercials

Total for all 4 brands
Total commercials
₹ 2,60,000
Includes content production (Videos and Photos and 4 Days of Shoot) + Social media management for all four brands.
Total of 20 - 25 Videos and 32 Static Posts (Offers, Graphic design posts and Photos)
Ads budget is not included in the above commercials.
Includes
  • Strategy Preparation and Monthly Moodboards
  • Monthly shoot planning & execution
  • 8 statics + 4–5 reels per brand
  • Calendar, captions, hashtags, posting
  • 30-60 Sec Reels + colour grading

Optional add-ons: timelines, payment terms, approval workflow, revision policy, shoot-day checklist.

Terms & Conditions

Payment, approvals, and responsibilities

Payment terms

  • Monthly billing: Full monthly fee is payable in advance at the start of each month (before scheduling shoots / posting).
  • Due date: Payment due within 3 days of invoice date (or before the first scheduled deliverable, whichever is earlier).
  • Late payments: Work may be paused if payment is delayed beyond the due date. Timelines will shift accordingly.
  • Third-party costs: Ad spends, influencer fees, location charges, props, and any external vendor costs (if required) are billed separately after client approval.

Client feedback & approvals

  • Feedback window: Client will share consolidated feedback within 24–48 hours of receiving content for review.
  • Approval responsibility: Delays in approvals/feedback can cause delays in publishing schedules. The agency is not responsible for missed posting timelines due to delayed feedback.
  • Revision rounds: Up to 2 rounds of revisions are included per asset (post/reel). Major rework or changes after approval may be billed additionally.
  • Single point of contact: Client should assign one primary person for approvals to avoid conflicting feedback.

Content production responsibilities

  • Shoot availability: Client ensures space access, staff coordination, and product readiness during shoot day.
  • Menu / pricing updates: Any offers, pricing, or menu changes must be shared in advance; the client is responsible for accuracy of final approvals.
  • Permissions: If any people/staff appear on camera, client confirms permission to shoot and publish.

Posting, reporting & ownership

  • Posting schedule: Publishing is aligned to the approved calendar. Emergency changes may shift the schedule.
  • Reporting: Monthly performance review and next-month planning are done at month-end (or as agreed).
  • Asset delivery: Final creatives are shared in standard social formats; raw files are not included unless explicitly agreed.
  • Usage rights: Client receives usage rights for published creatives. Agency may showcase work for portfolio unless client requests confidentiality in writing.

Note: Timelines are dependent on timely client approvals, availability for shoots, and payment clearance.