RetailCliq
Repositioned RetailCliQ as a future-ready AI-driven retail ERP brand with a cohesive identity and a strong digital presence.
Overview
RetailCliQ is a full-stack AI-powered retail ERP platform helping businesses unify operations across billing, inventory, CRM, POS, e-invoicing, and digital marketing. With 20+ years of industry experience, RetailCliQ empowers retailers from fashion and electronics to FMCG and restaurants with a system that improves efficiency, customer engagement, and profitability.
Built on innovation, trust, and performance, RetailCliQ is redefining how retailers scale and connect with their customers.
THE CHALLENGE
Before our collaboration, RetailCliQ faced a brand presence that lacked clarity and modern appeal. Despite offering powerful AI-driven ERP solutions, its identity and digital communication did not reflect innovation or scale. The visual system felt generic, the messaging was fragmented, and the platform’s benefits were not conveyed effectively to retailers.
THE TASK
Our task was to refine RetailCliQ’s identity and create a future-ready digital presence. We aimed to design a brand system that highlights AI-driven efficiency, reliability, and scale, while building a clear storytelling approach for its ERP suite. The goal was to help RetailCliQ resonate with both MSMEs.
LOGO TRANSFORMATION
The new identity resolves earlier inconsistencies with a modern, scalable wordmark paired with dynamic tech-driven design cues. Clean typography and bold accents reinforce innovation and reliability. This unified visual system strengthens recall, conveys confidence.
BRAND IDENTITY
We crafted a tech-forward identity for RetailCliQ, built on principles of clarity, intelligence, and trust. Every element from logo to digital design to communication tone reflects innovation and scalability.
THE RESULT
RetailCliQ’s refreshed brand identity and digital presence have repositioned it as a leader in the retail ERP space. The clear visual system and storytelling have enhanced its ability to attract MSMEs and enterprise clients, while sparking new business opportunities.
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