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OhmCabs Proposal

Nova Studios HQ × OhmCabs
Integrated brand & growth proposal
12-Month Brand & Marketing Plan for OhmCabs

A focused brand, content, and performance marketing engagement to establish OhmCabs as the most trusted, premium cab experience for airport and in-city rides—chosen over generic app options.

About Nova Studios HQ
Brand, content, and digital systems built to stand out and scale.
Who we are
A branding & growth partner, not just an agency
Nova Studios HQ is a Hyderabad-based branding and digital studio that builds brands designed to stand out through strategy, identity, storytelling, and launch-ready systems.
  • End-to-end brand systems – from positioning, logo refinement, and design systems to UI/UX and websites.
  • Content engines – social media, video, photography, and campaigns aligned with business outcomes.
  • Performance layer – Meta & Google campaigns focused on measurable leads, bookings, and repeat users.
Relevant experience
Premium, service-led brands at scale
We work with brands across mobility, hospitality, healthcare, and tech, helping them clarify positioning and build long-term digital presence.
Brand refinement & rebrands High-end photo & video Performance marketing Web & app UX
Understanding OhmCabs & the Opportunity
A differentiated, electric-first cab service with a premium and reliable experience.
Brand today
Tech-enabled, comfort-first cab experience
OhmCabs is positioned as a comfortable, safer alternative to generic ride apps, backed by a growing fleet, tech stack, and strong operations.
  • Targets frequent travellers, working professionals, families, and airport-bound passengers.
  • Solves long wait times, inconsistent drivers, surge pricing, and low-trust experiences.
  • Wants to be perceived as premium, reliable, and experience-first—without feeling “mass market”.
Goals
From “alternative” to “default choice”
Over the next 6–12 months, OhmCabs aims to:
  • Increase repeat users and brand recall for airport and key city routes.
  • Build a strong digital presence that clearly communicates “Why OhmCabs over app aggregators”.
  • Strengthen perception as a professional, safe, and premium cab brand with consistent experience.
Engagement Overview
2-week onboarding → 12-month execution with clear milestones.
Scope at a glance
Integrated brand, content & performance engine for OhmCabs
The engagement is structured around three layers:
  • Brand foundation: Brand revamp, design system, UI/UX revamp, website redesign & development.
  • Always-on presence: Social media management, content production, high-end shoots, influencer campaigns.
  • Performance & growth: Meta Ads, Google Ads, and funnels designed to push users to OhmCabs over Uber/Ola.
Phase 0
Onboarding & Strategy
Weeks 1–2
  • Stakeholder workshops & brand immersion.
  • Market & competitor analysis (Uber, Ola, local players).
  • Brand platform, messaging & creative territories.
  • Content & media roadmap for the first 12 months.
Phase 1
Brand & UX Foundation
Months 1–3
  • Logo and design system revamp.
  • UI/UX directions for website and key booking flows.
  • Website design & development (v1 launch).
  • Baseline social presence and ORM structure.
Phase 2
Growth & Performance
Months 4–6
  • Always-on Meta & Google campaigns (airport & key routes).
  • High-end brand shoots vs generic app experiences.
  • Influencer pilots and ride-experience stories.
  • Landing pages for targeted funnels (airport, corporate, families).
Phase 3 & 4
Scale & Consolidate
Months 7–12
  • Scaling winning campaigns & creatives.
  • Advanced UX iterations based on data.
  • Influencer & content waves tied to seasons & travel peaks.
  • Playbooks for new zones/cities and corporate funnels.
Detailed Scope of Work
Services aligned with OhmCabs’ 12-month milestones. Click to expand each service.
Key Deliverables:
  • Logo clean-up (if needed) and creation of a cohesive brand system.
  • Colour, typography, iconography, patterns, and imagery guidelines.
  • Application mockups: app screens, cab liveries, social posts, website sections.
  • Brand guideline document for internal teams & partners.
Timeline: Phase 0–1   |   Type: One-time project
Key Deliverables:
  • UX audit of current website/app journeys.
  • User research & journeys for key personas – frequent flyers, families, corporate users.
  • Wireframes and UI design for core booking, tracking, and review flows.
  • Developer-ready handover with design specs.
Timeline: Phase 1   |   Type: One-time with Year 1 iterations
Key Deliverables:
  • Site architecture & copy framework (Home, Airport, City Rides, Safety, Corporate, FAQs, etc.).
  • Design & build of responsive website aligned to new brand system.
  • Basic SEO structure, analytics setup, and lead/booking CTA integration.
  • CMS handover with guidelines for content updates.
Timeline: Phase 1–2   |   Type: One-time project
Key Deliverables:
  • Monthly strategy & content calendar (Instagram, LinkedIn, others as agreed).
  • Static posts, carousels, and reels focused on experience, safety, and reliability.
  • Basic ORM support – responding to comments/DMs in alignment with brand tone.
  • Monthly performance review and content optimisation.
Timeline: Ongoing (12 months)   |   Type: Monthly retainer
Key Deliverables:
  • Branded templates and recurring formats for posts/reels.
  • Ad creatives for Meta & Google campaigns.
  • Landing page visuals and micro-copy support.
  • Periodic internal decks or investor-facing visuals as needed.
Timeline: Ongoing   |   Type: Typically bundled with social retainer
Key Deliverables:
  • Concept & shot breakdown for brand films and photo series.
  • Location and talent coordination (drivers, real customers, interiors, airport shots).
  • Edited hero films and short social-first cuts.
  • High-resolution images for web, social, and print.
Timeline: 2–3 shoots across Year 1   |   Type: Per-shoot project
Key Deliverables:
  • Campaign planning by objective (app installs, bookings, website traffic, retargeting).
  • A/B testing of creatives, hooks, and audience combinations.
  • Monthly reporting with insights and improvement plan.
  • Coordination on landing pages and offers.
Note: Media spend is billed directly by Meta. Recommended media budgets can be shared separately.
Key Deliverables:
  • Search & Performance Max campaigns for “airport cab”, “city cab”, “premium cab”, etc.
  • Brand search and competitor targeting.
  • Ad copy testing and keyword optimisation.
  • Conversion tracking and monthly reporting.
Note: Media spend is billed directly by Google. Recommended budgets will be proposed for each phase.
Key Deliverables:
  • Influencer shortlisting (local city creators, travel/urban lifestyle voices).
  • Concept notes & talking points for rides and reviews.
  • On-ground coordination and content approvals.
  • Performance tracking and learning consolidation for future waves.
Timeline: 2–4 waves in Year 1   |   Type: Project-based per wave
Commercials & Investment Overview
Indicative pricing in INR (to be refined post final scope & volumes).
Brand & Design Services
Brand Identity Revamp
Logo refinement, brand guidelines, collateral templates
₹ 1,00,000/-
Website Design & Development
UI/UX design, responsive development, CMS integration
₹ 1,50,000/- (per website)
UI/UX Revamp (App/Portal)
User research, wireframes, interface redesign
₹ 3,000 - 4000 / Screen
Content Production
Premium Photo Shoots (3×/year)
Vehicle shoots, airport scenarios, lifestyle content
Based on scope
Video Production (Quarterly)
Testimonials, brand films, social media reels
Based on Scope
Digital Marketing (Monthly)
Social Media Management
30–35 posts, community management, analytics
₹ 1,50,000 /mo
Google Ads Management
+ Ad spend budget (separate)
₹ 25,000 /mo
Meta Ads Management
+ Ad spend budget (separate)
₹ 25,000 /mo
Campaigns & Strategy
Influencer Campaigns (Quarterly)
Influencer fees, content creation, campaign management
₹ 25,000
ORM & Reputation Management
Review monitoring, response management, rating improvement
₹ 25,000 /mo
Strategic Consulting
Monthly strategy sessions, market insights, optimisation
Included
*All figures are placeholders and will be finalised in the commercial proposal after the onboarding workshop and confirmation of scope, volumes, and city/zone priorities.
12-Month Milestone Plan
Click each quarter to see what success looks like.
  • Brand platform, messaging, and visual system finalised.
  • New OhmCabs brand system applied across key touchpoints.
  • Website v1 launched with clear “Why OhmCabs” narrative.
  • Social media calendar active with a minimum baseline of posts and reels per month.
  • Meta & Google campaigns delivering trackable installs/bookings.
  • First hero shoot completed and used across social and paid campaigns.
  • Influencer pilots run with at least one successful content format identified.
  • Clear baseline metrics for CPL, CPB (cost per booking), and repeat usage established.
  • Scaling top-performing campaign structures and creatives.
  • Additional landing pages for airport, corporate, and family use-cases.
  • Second content/film wave with more focused narratives (e.g. late-night safety, reliability, comfort).
  • UX tweaks implemented to improve conversion from click → install → ride.
  • Playbooks for city/route expansion and corporate funnels documented.
  • Strong brand recall in key user cohorts (frequent airport travellers, corporate, families).
  • Case studies with before/after numbers for internal stakeholders or investors.
  • Year 2 roadmap drafted with new cities, new products, or deeper tech integrations.
Next Steps
How we move from proposal to execution.
Onboarding (Weeks 1–2)
Workshop → Strategy → Finalised Plan
  • Confirm final scope, priorities, and Year 1 budgets for OhmCabs.
  • Run onboarding workshops with leadership and key stakeholders.
  • Audit existing assets, platforms, and live journeys.
  • Lock brand direction, content pillars, and execution roadmap for the next 12 months.
Ready when you are →