Nfyve Proposal
Nova Studios HQ × Nfyve
Launch & brand growth proposal
Launching Nfyve as a wellness, spa & lifestyle experience
A 6–12 month plan to position Nfyve as the go-to space for wellness, spa, nail care, a boutique gym and healthy food — with content and campaigns that build awareness, drive walk-ins and grow a real community.
About Nova Studios HQ
Design-first studio for lifestyle, wellness and experience-led brands.
Who we are
Brand & content partner
- Hyderabad-based studio focused on brand, content, and campaigns.
- Experience across wellness, hospitality, F&B and lifestyle brands.
- We build systems that convert great spaces into consistent bookings.
How we think
From vibe → visits → community
Space storytelling
Service education
Social proof
Events & influencers
Community-building
Nfyve in One Look
Wellness + spa + small gym, designed to feel intimate and aspirational.
What Nfyve offers
Multi-experience self-care hub
- Wellness: Skin and self-care focused treatments and services.
- Spa & Nails: Relaxation therapies, body rituals and nail care.
- Gym: A compact, boutique-style gym for regulars.
- Healthy food: Nutritious food options to complement wellness, spa and gym visits.
Goals
What we’re solving for
- Build strong brand awareness in the right catchment.
- Make Nfyve known for its core services – wellness, spa, nails, gym and healthy food.
- Focus on creating and nurturing a community around holistic self-care and lifestyle.
- Increase walk-ins steadily over the first 2–3 months.
Launch & Content Strategy
Simple ladder: show the space → explain services → show people → build community.
Instagram-first approach
Content ladder
- Step 1 – Visual base: Highlight photos and videos of interiors, services and facilities.
- Step 2 – Service explainers: Short, simple explainers of key wellness, spa, nail and gym services (no medical jargon).
- Step 3 – Social proof: Testimonials, “first visit” experiences, repeat clients.
- Step 4 – Campaigns & stories: Event-driven content, influencer parties, DJ spa nights and collab campaigns (as they roll out).
Month 1–2
Launch & first Nfyve party (12th Dec)
- Create visual identity and a strong content base for the brand.
- Highlight interiors, services and facilities through photo + video content.
- Host the 12th December invite-only influencer party at Nfyve.
- Roll out recap reels and photo dumps from the launch event.
Month 3–4
Campaigns, DJ spa nights & walk-ins
- Introduce DJ spa nights and additional campaign ideas (to be discussed and ideated together).
- Build testimonials and “client journey” reels around services.
- Introduce referral-style offers pushed via content.
- Run local awareness Meta campaigns using best-performing content.
Month 5–6
Collab event & deeper community
- Plan and execute a collab event with a partner brand around the 6th month.
- Blend influencers, existing clients and new audiences into the event.
- Convert learnings into a repeatable playbook for Nfyve’s future campaigns.
Scope of Work
Core services + events + Meta ads. Community marketing is an optional layer.
- Monthly content calendar and themes aligned with events and campaigns.
- Static posts, carousels and reels for space, services, offers and community.
- Captions, basic DM/comment frameworks and monthly performance summary.
- On-site shoots for spa, wellness, gym and nail services.
- Short-form, vertical-first video content (tours, explainers, transitions).
- Design for stories, highlight covers, offers and campaign creatives.
- Event flow (walkthroughs, demo services, social moments).
- Curated guest/influencer list and digital invites.
- On-ground coverage and post-event recap content.
- Concept + partner brand selection (beauty, fashion, F&B etc.).
- Event identity, invites, and promotion assets.
- Content capture and rollout around the collab.
- Radius and interest-based campaigns around Nfyve.
- Use top-performing reels/posts as ad creatives.
- Basic reporting and recommendations.
Media spend is separate and can be finalised after baseline performance is visible.
- Community-driven activities (gated communities, nearby offices, apartments).
- Basic frameworks for WhatsApp/community groups and updates.
- Local partner tie-ups (e.g. salons, cafés, fitness spaces) for cross-promotion.
Commercials (Indicative)
Numbers can be fine-tuned based on exact event scale & final deliverables.
Monthly Retainer
Social Media, Content & Meta Ads Management
Strategy, calendar, creatives, reels, account handling and ad management.
₹ 1,40,000 /month
Meta ad spends (media budgets) are separate and can be scaled based on performance.
Events & Campaigns
Nfyve Launch Party – 12th December
Concept, invites, on-ground content capture & recap.
₹ 70,000
Influencer / Guest Hampers
Curation, packing and execution — charged separately on actuals.
₹ _____ + actuals
Second Campaign Event (~6 Months)
Collab event – concept, design, content & coordination.
₹ _____
Exact costs depend on guest count, decor, hamper budgets and partner brand arrangements.
Optional – Community Marketing
Community Marketing & Local Activations
Gated community tie-ups, local partner activities, and basic on-ground campaigns.
₹ 25,000 /campaign
Community marketing can be scoped per activity or per campaign phase depending on scale.
Payment Terms
- 50% advance payment to be made prior to commencement of services.
- The balance payment for the first month is to be made upon completion of the photoshoot.
- From the second month onward, payment is to be made on or before the 5th of each month, or within 5 days of the invoice being sent.
Next Steps
Align on scope, lock dates, and start building the Nfyve content engine.
Step 1
Confirm scope & event scale
- Sign off on retainer scope, Meta ads, and platforms.
- Freeze 12th December event format and hamper budget band.
Step 2
Onboarding & first shoot
- Brand onboarding session with the Nfyve team.
- Recce + first content shoot for interiors and key services.
- Launch calendar for pre-event, event and post-event content.
Lock Nfyve’s launch calendar with Nova Studios HQ →
Once approved, we’ll convert this into a detailed SoW with dates, deliverables and final INR commercials.
Our Creative Services
Branding
We don’t just design logos, we build powerful brand identities that define who you are, connect with your audience emotionally, and create a memorable presence in the market.
Website Designing & Development
From stunning visuals to robust functionality, we craft websites that balance beauty with performance, captivate your audience, and scale seamlessly with your business ambitions.
Content Creation
Stories matter and we bring them to life through striking visuals and immersive content production that makes your brand impossible to ignore.
Social Media Management
From strategy to storytelling, we create campaigns that spark conversations, grow your community, and position your brand at the center of digital culture.
OUR CREATIVE SERVICES
Branding
We don’t just design logos, we build powerful brand identities that define who you are, connect with your audience emotionally, and create a memorable presence in the market.
Website Designing & Development
From stunning visuals to robust functionality, we craft websites that balance beauty with performance, captivate your audience, and scale seamlessly with your business ambitions.
Content Creation
Stories matter and we bring them to life through striking visuals and immersive content production that makes your brand impossible to ignore.
Social Media Management
From strategy to storytelling, we create campaigns that spark conversations,
grow your community, and position your brand at the center of digital culture.
Spark an idea? We’ll fuel it into reality.
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