Gruha
Designed a compassionate brand identity for Gruha Healthcare that reflects trust, care, and professionalism.
Overview
Gruha Healthcare is dedicated to making healthcare accessible by bringing compassionate, expert services directly to people’s homes. With a focus on trust, care, and reliability, the brand bridges the gap between professional healthcare and personal comfort.
THE TASK
To create a brand identity system that communicates both empathy and professionalism. The goal was to design a logo and visual language that reflects Gruha’s mission—delivering trustworthy healthcare at home while standing out as modern and approachable.
logo
The logo combines a lotus-inspired motif with a medical cross, symbolizing healing, growth, and care. The clean serif wordmark adds a sense of stability, while the vibrant accent color introduces warmth and humanity, balancing medical authority with compassion.
VISUAL IDENTITY
The visual identity blends soothing blues with vibrant pinks to convey trust and empathy. Typography is modern and clear, ensuring readability across digital and print platforms. The identity was applied consistently across ID cards, uniforms, brochures, and promotional touchpoints—creating a cohesive brand presence that is approachable and credible.
THE RESULT
A distinctive and emotionally resonant identity that strengthens Gruha’s brand presence. The system unifies all touchpoints, reinforces the company’s values of care and trust, and positions Gruha Healthcare as a dependable partner in home-based healthcare services.
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