Flashgard
A next-gen front protective film rebranded to speak to enterprise clarity and scale.
Overview
Flashgard is a tech-forward screen protection brand that specializes in front protective films for smartphones and tablets. With a growing focus on corporate and institutional buyers, Flashgard partnered with us to reposition itself from a generic retail offering to a B2B-first product with clear differentiation and brand recall.
THE CHALLENGE
Flashgard was competing in a highly commoditized market dominated by low-cost tempered glass products. The brand lacked visual distinction, and its value proposition wasn’t clear, especially for bulk corporate sales. There was a need to differentiate Flashgard by focusing on its tech advantages.
THE TASK
Our task was to develop a modern, minimal, and enterprise-friendly brand system. We had to emphasize Flashgard’s superior product innovation while keeping communication simple enough for mass-market adoption.
the colors designed for the brand.
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ICON STYLE USED for the brand.
VISUAL IDENTITY
The refreshed visual identity embraces precision and modernity through sleek layouts, sharp contrasts, and minimal typography. The enhanced design language delivers a tech-forward, trustworthy look that communicates innovation and positions Flashgard as a reliable leader in screen protection.
THE RESULT
The refined brand language and visuals helped Flashgard pivot into a corporate-first narrative, enabling bulk orders for device fleets, institutions, and tech resellers. The new visual identity introduced clean typography, tech-style UI mockups, and comparison-driven messaging that simplified decision-making for buyers.
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