Cocanada
Rebranded a coastal heritage restaurant with an authentic, cinematic, and conversion-ready identity.
Overview
Cocanada Kitchens is a premium dining destination in Hyderabad, offering authentic East Godavari and Kakinada flavors. Known for its fresh seafood, traditional cooking, and regional specialties, Cocanada delivers a cultural dining experience that combines heritage, taste, and quality in a refined, modern setting.
THE CHALLENGE
Launching Cocanada Kitchen required creating a distinct identity in a saturated dining market. Despite its strong culinary heritage, the brand lacked visual consistency and engaging storytelling to convey authenticity, freshness, and exclusivity—making it harder to capture attention and build trust among Hyderabad’s premium food audience.
THE TASK
Our task was to elevate the brand’s look, voice, and overall identity to showcase East Godavari authenticity and freshness. We aimed to create a cohesive branding approach that builds strong awareness, trust, and loyalty while differentiating Cocanada as a premium coastal dining experience.
LOGO TRANSFORMATION
The Cocanada Kitchens logo reflects East Godavari’s coastal heritage with a fisherman casting a net under a warm sun and palm-fringed shores. Telugu script adds regional charm, while the minimal English wordmark ensures modernity and accessibility, blending authenticity with a contemporary feel.
VISUAL IDENTITY
We shaped an identity that feels coastal, rooted, and premium—blending refined layouts with warm, appetizing imagery and a confident tone of voice. Visual cues nod to the shoreline, fishing craft, and traditional kitchens, creating an immediate link to East Godavari culture while staying elegant for the Hyderabad audience.
THE RESULT
Cocanada’s refreshed identity clarifies its promise—authentic East Godavari cuisine made from fresh Kakinada catch—while the full-funnel content and launch plan amplify awareness, deepen trust, and drive reservations. The brand now stands out as Hyderabad’s go-to destination for true coastal flavors, with a system built for ongoing festivals and sustained loyalty.
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