KineMilk
Built a fresh and sustainable identity for Kine Milk to bring farm-to-home dairy closer to modern families.
Overview
Kine Milk is a new-age dairy brand dedicated to delivering pure, wholesome, and eco-conscious dairy products directly to households. With a range spanning milk, curd, ghee, paneer, and yogurt, the brand emphasizes sustainability, local farmer partnerships, and responsible packaging. Kine Milk’s mission is to bring farm-fresh dairy with a green promise.
THE CHALLENGE
The dairy industry is saturated with long-established players, making it difficult for new entrants to stand out. Kine Milk faced the challenge of building trust in a category where quality, purity, and consistency are critical. At the same time, the brand needed to differentiate itself by communicating its eco-friendly vision.
COLORS USED forthe brand.
the brand.
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ICON STYLE USED for the brand.
THE TASK
Our task was to create a modern and relatable brand system that connects with urban consumers while staying rooted in authenticity. This meant developing an identity that reflects purity, freshness, and sustainability.
VISUAL IDENTITY
We extended their logo into a broader visual identity, defining a versatile color palette, clean typography, and modern UI patterns. By incorporating consistent grids, iconography, and imagery, we created a unified design system that could scale across the website and future brand touchpoints.
THE RESULT
The refreshed identity has positioned Kine Milk as a standout brand in the dairy space, appealing to both health-conscious families and eco-aware consumers. Its packaging builds instant recognition, while the website and digital content communicate trust and sustainability clearly.
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