Inventrax Case Study – Nova Studios

Inventrax

Designing a Cohesive Brand Identity and Guidelines for a Digital Supply Chain Leader

What we did

Sector

Overview

Inventrax needed a well-defined brand identity that could scale across platforms and maintain consistency. We designed a professional logo and prepared a complete brand guidelines book, ensuring a unified identity that supports their mission in digital supply chain innovation.

THE TASK

Our task was to create a brand book for Inventrax — developing rules for logo usage, typography, color palettes, and visual elements to establish consistency across all brand touchpoints.

LOGO

The Inventrax logo combines modern simplicity with corporate strength. The bold blue wordmark conveys trust, stability, and professionalism, while the subtle red accent on the “i” adds a touch of innovation and forward momentum. Paired with the tagline “Enriching Supply Chain,” the logo reflects Inventrax’s vision of empowering supply chains with intelligent, technology-driven solutions.

VISUAL LANGUAGE

Inventrax’s visual language combines bold typography, a strong blue-and-red palette, and clean layouts to convey trust, innovation, and reliability. It creates a consistent, scalable identity that works seamlessly across digital platforms, print materials, and large-scale brand applications.

VISUAL IDENTITY

We elevated the Inventrax logo by building a structured identity system around it. The color palette, inspired by the bold blue and accent red, emphasized trust and innovation. Clean typography and modular layouts gave the brand a corporate yet modern feel. The brand book served as an educational and practical tool for both internal teams and external partners.

THE RESULT

The outcome was a professional and unified brand identity. With a comprehensive brand book in place, Inventrax gained clarity, consistency, and efficiency across its communications—strengthening its presence as a global digital supply chain innovator.