Reviv Marketing Action Plan | May Campaign Rollout
REVIV
May Campaign Rollout

Marketing Action Plan

A simple full-funnel plan to educate the market, build trust and convert demand through Reviv’s science-backed wellness proposition.

AwarenessTrustConversion
Reviv Marketing Action Plan
REVIV
Core objective

Build awareness. Drive trust. Convert demand.

Educate the marketAddress misunderstanding and missing knowledge around IV therapy, hydration and wellness solutions.
Build credibilityUse owned content, influencer content and UGC to make Reviv easier to understand and trust.
Drive bookingsLaunch offer-led campaigns with clear calls to action from May 7 onwards.
Objective
REVIV
Strategy overview

A layered marketing and sales funnel.

01 Awareness
Educational content + influencer reach
02 Consideration
Science-led website + brochures + UGC trust
03 Conversion
Offers + ads + retargeting
Full funnel strategy
REVIV
Awareness layer

Education first: fix the knowledge gap.

Many potential customers do not fully understand the benefits, use-cases or science behind Reviv’s services. The first layer should simplify the category.

✓Simple explainers on hydration, recovery, energy and wellness support.
✓Science-backed content translated into everyday language.
✓Myth-breaking short videos for social and ads.
Awareness: education
REVIV
Influencer deployment

Use people to build reach, relatability and trust.

SocialitesDeploy for broad brand awareness, lifestyle aspiration and premium visibility.
Local influenceUse local creators for relatable proof, stronger recall and city-level trust.
UGC contentCapture authentic experiences to support ads, reels, stories and retargeting.
Influencer layer
REVIV
Website + brochures

Talk science, but keep it general and clear.

Most website visitors may not know the products yet. The copy should focus on outcomes and easy understanding before going into product depth.

✓Outcome-led service descriptions.
✓Clear benefits for first-time visitors.
✓Premium, clinical and reassuring design language.
Owned assets
REVIV
Consideration layer

Turn awareness into confidence.

Real experiencesShow customer and influencer journeys to make the service feel approachable.
Benefit clarityConnect each service to a simple need: hydration, recovery, wellness, wedding prep or convenience.
Trust proofUse UGC, service walkthroughs and expert-led messaging to reduce hesitation.
Consideration
REVIV
Conversion layer

Deploy ad campaigns by May 7.

The conversion phase should push offer-led creatives, retarget interested audiences and make booking feel immediate and easy.

Campaign stack
1Meta ads for reach + retargeting.
2Offer creatives with direct booking CTA.
3UGC ads to improve trust and conversion.
Conversion campaigns
REVIV
Offer strategy

Simple offers designed to convert.

SeasonalSummer Hydration CampaignClear use-case for heat, fatigue, recovery and wellness support.
Top-up card₹55,000 value for ₹50,000Position for gifting or personal use.
ConvenienceAt-home service free of costBook now: premium service at the customer’s location.
WeddingBridal & Groom PacksTarget weddings, events, pre-wedding glow and recovery needs.
Core offers
REVIV
Content rollout

First video set live by May 7.

Educational videosScience simplified into benefits, myths and everyday use-cases.
Owned contentReviv-led reels, service explainers, offer creatives and website-aligned messaging.
Influencer contentCreator experiences and UGC assets prepared for organic and paid use.
Content rollout
REVIV
Milestones

May rollout timeline.

By May 3Backend setupAnalytics, website tracking and campaign measurement foundations completed.
By May 7Assets liveWebsite content, brochures and first set of videos ready.
May 7 – Jun 7Main campaignsAds, content and influencer activity running together.
After 2 weeksPerformance reviewAnalyze results and optimize June calendar, content and ads.
Milestones
REVIV
Measurement setup

Set up analytics before the launch push.

Backend tracking must be ready by May 3 so campaign performance can be measured from day one.

03MayAnalytics and website tracking setup deadline.
14DaysFirst review window after campaign launch.
Measurement
REVIV
Optimization phase

Use the first two weeks to find what works.

Creative learningsIdentify which video themes, hooks and influencers generate stronger engagement.
Audience learningsUnderstand which segments respond best to hydration, home service, top-up and wedding offers.
June planningPrepare an optimized content calendar, ad plan and campaign structure for June.
Optimization
REVIV
Key focus areas

Keep the message simple and premium.

✓Clarity over complexity.
✓Trust over hard selling.
✓Consistent content rhythm.
✓Strong offers with direct booking CTAs.
Key focus areas
REVIV
Summary

Educate. Build trust. Convert.

This plan turns Reviv’s science-backed offering into a clear, premium and conversion-ready campaign system for May and June.

Launch target: May 7
Closing